Sports fundraising is a niche. If you’re a little league baseball team in rural America your audience is going to be limited to family, friends and neighbors. To complicate matters your team is not the only one in town: a lot of competition for a small pool of funds. Whether your team is good or bad, rural or urban, the trick to expanding your potential is to develop uncommon sports fundraising ideas.
Change the Competition
If your baseball team is raising money for equipment, holding a home run derby is a good idea. It engages the community in competition and a home run derby is fun to participate in and watch.
The problem: most people in the community will know who the best hitters are. So it wouldn’t be a surprise who won. This discourages people from participating and your sports fundraising effort would lose out on potential money.
Keep it competitive but change the game. Focus on skills that are unique and challenge competitors in ways they aren’t used to. Hold a pool tournament. Pool requires a different set of skills and it might be surprising who wins. Suspense and intrigue excite the crowd.
Charge an entry fee and provide prizes for the top three winners. The money left over is donated to your cause.
Take Your Cause to the Internet
The World Wide Web is expanding every second. It provides unlimited potential and is not bound by geography or time – It’s always daytime somewhere. Sign up with an online fundraising platform for free and start earning money immediately for any number of sports fundraisers.
Create a story. Tell the audience why your team needs new helmets – protect against head injury etc. Donors respond to stories and stories encourage them to open their wallets.
Customize your donor page with your story and let your Facebook friends and Twitter followers know about what you’re doing. Innovation in the online world has encouraged companies to develop tools that integrate to meet the demands of fundraising online. Notifying your friends and followers is as simple as clicking a button.
Hold a Children’s Games Event
An Olympics style event for kids to support your sports fundraiser brings the whole family out for a day of fun and friendly competition. Families come out, meet other families, kids play and compete, the day is dedicated to forming new relationships and informing everyone of your cause.
Kids are happy with simple. Hold the event in a local park, set up cones for relays, a tee-ball area. Come up with ideas that are inexpensive. The kids will love it and the parents will enjoy seeing their kids engaged and occupied.
Challenging potential donors in new and inventive ways and using the tools of technology are important ways to add to your sports fundraising ideas and help increase your chances of finding people who want to help your cause. The more you engage people and foster relationships that go beyond a simple donor/cause relationship the more successful your efforts will be.